Everything You Wanted To Know About Earning With Facebook Apps
Here is a general overview of how Facebook applications work, why they work, and how they make
money. Enjoy!
Traffic:
Facebook has over 150 million active users and receives nearly as many daily page views as Google.
With the viral features of the site, all 150 million active users are literally clicks away from your
application at any given time. It is MUCH easier to drive organic traffic to Facebook applications than
it is to get visitors to a website. The reason? Facebook applications grow themselves as people use
them. This is because of the viral channels that exist there.
Facebook has many viral integration points that applications can utilize. First of all, when users take
action in your application, you can send out news Feeds on their behalf. These Feeds will show up on
their profile, and will also show up on the 'News Feed' page of their Friends. The News Feed is the first
page a user sees upon logging into FB, so you can imagine how powerful this is. Notifications are
similar to Feeds, but show up LIVE on the chat bar. This is a great way to constantly keep your users
up to date on what's happening in your app when they aren't there, and it works great for getting them
back. Invititations are another viral channel. Users can invite Friends within Facebook to the app, and
receive a request they're notified about when logging in. Applications can also utilize several areas of
profile space on user's Profile pages, like Sidebar, Boxes, and Tabs.
You can also use (or abuse..) Facebook's other viral channels to promote your apps, like groups, events,
pages, photos, and of course the Feeds created by all of these. Once you can harness the power of FB's
viral channels you can drive ridiculous amounts of traffic anywhere instantly.
Social Gaming/Experience:
Although most Facebook users won't be in the same room as they interact via Facebook apps, they are
still sharing a social experience. In fact, the beauty of these types of applications is that social
interaction can occur without both parties being online at the same time. When the user returns to FB to
find they were robbed by a Friend in a game they play, they'll more than likely load the app up before
doing anything else on Facebook and exact their revenge! Whether users are attacking their Friends and
stealing their money in a Mobster RPG game or sending a secret love gift to someone they admire, they
are interacting on a social level that is now both an important and lucrative part of present culture,
around the world.
Monetization:
Facebook applications allow for some of the most unique monetization techniques on the web today,
most of them due to the viral and social aspects of the site. For example: players in RPG games like
Mob Wars will pay $1 to put a friend on a 'hit list', with absolutely no hesitation, just as they will not
hesitate to pay to refill their 'energy' so they can keep playing. Another example is the Pink Ribbon app,
it asked users to download a toolbar and to invite 20 Friends to the app, in order to raise $.10 to fight
cancer per user that did these things. Of course, the payout for the toolbar was $1.50 per download, so
with over 1 million downloads in 3 days you can surely see the power to make money within
Facebook, even if you are giving away a portion of earnings.
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